SaaS pre-launch checklist

Think about building your product as it would be a Hollywood movie. It would help if you had a promotion way before you sell the first ticket. Build engagement and excitement, and it will boost your sales.

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When I was working on my first SaaS project, I was so into the product that I was not thinking about anything else. I wanted my product to be polished, beyond perfection. Still, I didn't think of promoting it, letting people know what I'm working on and building excitement around it. I made its website, of course, but that was it regarding the pre-launch activities. Then I "launched" it, but nothing happened. It was a horrible experience to see zero traffic on my website and no users for the first week, and another week and another week.

It happened due to the lack of any pre-launch activities. Think about building your product as it would be a Hollywood movie. It would help if you had a promotion way before you sell the first ticket. Build engagement and excitement, and it will boost your sales.

I've created a checklist of key activities you should think about when working on your product. Once you have Market Research done, you know your avatar, and you've defined your product, it's time to shout it out loud to the world about what you have been working on.

Download this checklist and consider activities you will find there, how much effort, time and money they will require.

Good luck, and have fun!


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